If your eyeshadow tends to crease, cake or migrate then call off the search for the ultimate primer: Urban Decay’s Eyeshadow Primer Potion has near mythical skills when it comes to ensuring...
The key to thicker, longer, stronger lashes, Urban Decay’s Subversion Lash Primer wraps each individual hair to add show-stopping volume to grant a formidable flutter. A creamy priming formula that’s...
What it is:A palette with a sexy vibe that’s more tart than sweet, with 12 all-new shades ranging from ivory and rose gold to black cherry. What it does:Every shade in...
Get a restorative glow with an ultra-creamy, velvety texture without the fallout. Manifest it all with the Stoned Vibes Eyeshadow palette—eight creamy, prismatic shimmers and four grounded mattes. Each of these stone-like speckled...
These shades look insanely flattering on any skin tone, and talk about HOT. We’re currently obsessed with En Fuego, a matte red, which looks amazing in the crease or on...
Want to keep your collection minimised and hardworking? Urban Decay's Pro Tapered Blending Brush is the eyeshadow allrounder you need in your life. Everyone needs a classic eyeshadow brush they...
Dial up the drama with Urban Decay’s ultra high-voltage Perversion Waterproof Mascara – a game-changing creamy, conditioning blend with a glossy black finish for show-stopping lashes that stay put come...
Fanning the flames of our Urban Decay devotion, this pocket-sized variation of the sweltering Naked Heat Eyeshadow Palette promises you most smoky smoulder yet. Holding six ultra-rich shades in velvety...
Dial up the drama with Urban Decay’s ultra high-voltage Perversion Mascara – a game-changing creamy, conditioning blend with a glossy black finish for show-stopping lashes. Lengthening, lifting and volumising with...
For complete waterproof coverage and a flawless matte finish, Urban Decay’s All Nighter Water Proof Concealer is second to none. Expect 24 hours of imperfection camouflage! The ultimate fail-safe formula...
Renowned for their truly iconic eyeshadow palettes, Urban Decay's Born To Run Eyeshadow Palette is an -all-in-one palette perfect for taking on your travels to create an array of looks....
With all the long-wear, vegan-friendly, full coverage-but-featherlight pros of its skin-perfecting sidekick – Stay Naked Foundation – the Stay Naked Concealer spans 25 shades with nine intensities, three master tones...
The multi-tasking marvel that your make up wardrobe’s longing for, Urban Decay’s Stay Naked Powder Fix comes in a spectrum of 25 colours with nine shade intensities to lend your...
When UD junkies cried out for a palette of matte neutrals, Naked Basics delivered—and left them begging for MORE shades. (And we couldn’t deny them!) Cooler in tone than the original,...
With a 50-strong shade range (and vegan ingredients!), this long-wear and water-resistant foundation feels totally weightless. Consider it the 'birthday suit' your make up wardrobe's longing for.Delivering a flawless performance,...
What it is:A glittering palette of eight new sparkly shades of eyeshadow from Urban Decay’s Moondust collection.What it does:Combining sexy, twinkling sparkle with depth and movement, these eyeshadows will let...
What it is:A reinvention of the original Naked Palette, featuring 11 all-new shades—and the return of one cult-favorite—that redefine neutrals. Ingredient Callouts:Free of sulfates SLS and SLES, parabens, and phthalates. This...
These shades look insanely flattering on any skin tone, and talk about HOT. We’re currently obsessed with En Fuego, a matte red, which looks amazing in the crease or on...
A buzzed-about eyeshadow palette with 12 golden neutrals for creating a swarm of looks, from bright and sunny to dangerously seductive after dark.With classic golds, warm ambers, and rich chocolate...
